Sheppard

Client

Eliot Kennedy

Project

MYXA

Background

MYXA was a short lived project exploring a new relationship between music makers and music listeners.

Elliot Kennedy, a famed record producer, has worked with the likes of The Spice Girls, Take That, Bryan Adams and Aretha Franklin. He sought to release an app that allowed fans to "remaster" their favourite songs.

Concept and design

The concept was that for an increased price, someone can download a song and have the ability to adjust the levels of it's individual tracks.

They would then even be able to record their own voice and maybe even duet with Stevie Wonder.

We worked with Eliot and Universal Music Group to design and build a successful proof of concept with a handful of popular tracks – kindly provided by UMG.