Sketching
Part of the proposed app was an AR experience, sketches helped to explain the concept to stakeholders in a quick and effective way.
"Who We Are" Book
HarperCollins and One Direction teamed up to write and release a biography of the band.
To accompany the book there was an opportunity to release an app to help promote the book but also continuously add value to the experience of reading ‘Who We Are’.
On this project I was a Design Lead.
Account Manager, Design lead, Front-end Developer, iOS Developer, Android Developer
Part of the proposed app was an AR experience, sketches helped to explain the concept to stakeholders in a quick and effective way.
One Direction is a strong brand with a bold palette. The resulting interface had to live up to that boldness, appear official (but not exploitative) while focussing on personalised content.
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