Sheppard

Client

Transport for Greater Manchester

Project

Travel planner

Background

TfGM (Transport for Greater Manchester) are the local government body responsible for Manchester's travel networks.

In around 2015 they planned to introduce an 'Oyster' style travel card. I was asked to conceptualise how a digital tool might help people navigate the tram network, with an eye to future plans (and now reality) to bring all modes of transport under one banner.

Outcome

TfGM opted for a different route and ultimately a full rebrand years later. The echoes of this exploration can still be seen in the Bee Network's native apps.